Marketing 101: Don’t blow your shot!

Who doesn't love a good massage? I feel very fortunate I am able to get one of these stress relieving, knot reducing, self indulging acts on a regular basis to ease the pain from all this typing! When you think of massages, marketing typically doesn’t pop into your mind but for many masseuses marketing is a key tool for obtaining a full clientele base.

I have used the same masseuse for many years now, not only out of loyalty but because their services were bar none. More recently, I was approached by a new therapist who heard about my frequent massages. She attempted to sell us on her services raving how her techniques for deep tissue massage were second to none and that is was absolutely necessary we give her a try. Since deep massages are my forte and this therapist seemed to really understand the concept to giving deep sports type massage I thought I would be willing to try out her services.

As the new therapist's luck with have it, my current masseuse needed to change my schedule around, which did not work out for me and so I decided to contact the new therapist. I made several attempts to contact her via phone and email a couple days ago and I still have NOT HEARD FROM HER!

This brings up a very serious question. Why would the new therapist spend an intense amount of time trying to obtain my business and when the opportunity presented itself she completely dropped the ball? The answer remains a mystery but because of her lack of dependability, she blew it. If this is how she is treating me as a potential customer, how will I be treated once she gains my business when she no longer has to work for it? Unfortunately, she will never get the opportunity.

Not only do you never get a second chance to make a first impression, with some customers you'll never get another chance period. Keep this mind when marketing you services and products. Don’t spend the time to obtain potential customers if you don't plan on staying consistent with your business etiquette.

© 2009 eMarketing 4 Business LLC

Is there room for new strategic partners?

While we all try to survive the economic downturn, it might be worthwhile for you to open up your playbook and consider entering into some new strategic business relationships. You may not be as busy as you once were, and now could be a good time to not only seek out new strategic partners, but to re-visit some of the past partnership ideas that you originally passed on.

Perhaps you were too busy a year ago to pay attention to another small business that wanted to work with you. If you still have a contact at that company, reach out to them and ask them how business is going. Something like a word of mouth referral is worth your time.

It would be a good idea to have your own ideas about how you can make the alliance an effective one, but be more of a listener when you approach the other business. You don’t want to step on anyone’s feet, so listen to what avenues they are willing to explore and be ready to adjust your position on how you can help each other to be successful.

The best way to prepare when approaching these companies is by familiarizing yourself with what they do. What is their company history? What is their mission statement? What is their service and who are they trying to help? Who are their current partners? Visit their website and polish up on your general knowledge about the company. This makes you conversational and credible when speaking about potential business ventures.

Whether you end up trading contacts, providing each other with leads or website links, a little can go a long way during difficult times. Dig up those old business cards and go through your old emails, you never know who might help your small business get back on its feet!

© 2009 eMarketing 4 Business LLC

How much money should I spend on office supplies to set up my home office?

As little as possible! Too many people go crazy trying to set up their home office to be perfect, to have all the gadgets, new furniture, computers and all kinds of other things. Get what you need to function to start and AFTER you start making money you can think about getting more. Get focused on marketing your new business, tell everyone you know about your new company and try to get referrals. Get your business cards out to people and keep your website up to date.

Start making money with your new business before you start making additional investments in office equipment you don't need yet. Make it happen!

© 2008 eMarketing 4 Business LLC

Make your business more appealing by getting involved with other businesses

Why not give yourself another competitive edge by associating your small business with something that catches people’s interest? Establishing a relationship with another company or organization does a few different things for you and your business. First, it puts your company name in front of more potential customers. It can also help to establish your company’s credibility. Thirdly, and perhaps the most important reasons to associate with something interesting – is that it’s fun. You should be involved with a business that you have fun running, and shouldn’t be doing it if it isn’t fun.

Focus on having fun and the outcome (money) is more likely to be what you have hoped for. Subsequently, you can pick and choose the types of companies and organizations that you might want to be connected with. If you haven’t already developed unique relationships that separate you from your competitors, start brainstorming about who you might want to deal with immediately. Your first step might come with looking at some popular websites that generate a lot of traffic, and evaluate who they are associating themselves with.Some companies might partner with similar companies within the same industry. Another company may be committed to giving back to charitable organizations in their community. If you end up coming together with a charitable group, you might incent potential customers to invest in your business by donating a small percentage of their purchase toward that charity. People are very careful with their money, but are often times more willing to participate when they are standing behind a cause that gives back.

Be creative though, think about ways that your company might be able to help a company in a totally different industry. Perhaps you are a construction company that is capable of building a set for a movie. Why not find a company in the movie industry that has filming locations available, and see if you can put their logo on your website? Most companies would be happy to have the additional exposure – they might even do the same for you – and of course you might end up finding some additional jobs.If there are well respected unions or organizations that you can join, it’s another way to raise your credibility. If you become part of a particular group they might let you place their logo on your site. This will indicate to customers and potential buyers that you are an industry player and have associates in the industry.Remember to have fun, and the possibilities are limitless. In fact, there are probably hundreds of different companies and groups that will allow room for some sort of partnership. It’s just a matter of you putting in the time to think about how you can help others, while they help you.


© 2008 eMarketing 4 Business LLC

Don’t be afraid to bring back old school business tactics

Over the years a number of owners have gotten away from some of the oldest business tactics in the book. Now that we are able to contact people so conveniently with cell phones and email, owners are not handing out their business cards as often as they used to. This is a fundamental lapse in business tactics, as you may be missing out on potential customers every time you are away from home or the office. The best way to do business is by doing it 365 days a year. You never know who you might run into when you are at the grocery store, a ball game or any other place that involves people.

The first way to ensure that you are doing business year round and marketing all the time is by ordering yourself some business cards in considerable bulk. It might be one business card alone that pays for this cost one hundred times over. The second way to be sure that you don’t miss lucrative business opportunities and potential deals is by making sure that you always have business cards both in your wallet and in your car. Even if you are out to dinner and realize you don’t have a card on you, you can pop out to your car and grab a few to hand out. The best way to do business is to go find the business, and not make it come to you. You never know who you will run into that might run into. Always carry business cards with you and be sure to hand them out to anyone and everyone, including family and friends.
© 2008 eMarketing 4 Business LLC