Tuesday, February 19, 2013

Unique Ways to Use Your Logo

So you’re familiar with your logo—it’s on your business cards, your company stationary, and your website. There are many places that may be appropriate for your logo. Are you using all of them to your advantage? Let’s look at unique ways to use your logo.

Put it on a car (or truck, or van).  This gets your logo moving around a several mile radius. You can make the logo prominent on your delivery trucks, company cars, and sales team’s vehicles. What if you don’t use any cars or trucks for your company? Ask every day people in your neighborhood to put their logo on their cars. You will pay them a small stipend and they will be happy to do this. This is a trend that is definitely rising.

Have your logo appear on all your materials. Boxes, tissue paper, tape, and bags should all have your logo on it. If you provide services without products, put your logo on pens, booklets, clipboards and other items you use to present your services. This makes your logo memorable.

Think outside the box with promotional items. Be creative and offer things that fit your business such as a Frisbee for a sporting goods store or a wine opener for a winery. People will actually use these items, see your logo, and think of your company.

Sponsor a league. It can be little league, a bowling team, a golf team, or any local sports team who can put your logo on their shirts, hats, and on banners at events. You can reach a large audience and people will ask about your company. This is like having others do the marketing for you!

There are more unique ways of using your logo so start with these and brainstorm for more. Take full advantage of your logo and all it can do for you. Make it happen!

© 2013 eMarketing 4 Business LLC

Friday, February 1, 2013

How to Write a Candidate Rejection Letter

Small business owners love to meet new people and nothing makes them feel better than to tell a candidate “You got the job!” But you can’t tell everyone that. You do have to tell the others something, and that’s where writing the rejection comes in. Here’s how to write a formal rejection tactfully and as kindly as possible.

It may be best to start with a follow up phone call. If you do that, thank them for their time and interest, but clearly state that you are offering the position to someone else. Then follow up with the rejection letter right away. Be prompt with these—don’t leave people wondering for weeks on end if they got the job.

The letter itself is known as a “thanks, but no thanks” letter. First, if the person fit the company culture and may qualify for other roles, you can encourage that person to apply again for something else in the future. Personalize the letter with the candidate’s name, the position and a remark about the interview. You don’t want them to think they just received a form rejection letter, even if they did. It’s best to keep it short and to the point. Make sure to be business-like, but gracious, and never say anything you don’t mean—only say they should apply for future openings if you mean it. Even though this is a rejection, you want the person to form a favorable opinion of your company because this is important for your reputation as an employer.

Rejection letters are never fun, but they have to be written to avoid “leaving people hanging.” Do so with honesty, politeness, and your best judgment and it won’t be so bad. Make it happen!

© 2013 eMarketing 4 Business LLC