Unique Ways to Use Your Logo

So you’re familiar with your logo—it’s on your business cards, your company stationary, and your website. There are many places that may be appropriate for your logo. Are you using all of them to your advantage? Let’s look at unique ways to use your logo.

Put it on a car (or truck, or van).  This gets your logo moving around a several mile radius. You can make the logo prominent on your delivery trucks, company cars, and sales team’s vehicles. What if you don’t use any cars or trucks for your company? Ask every day people in your neighborhood to put their logo on their cars. You will pay them a small stipend and they will be happy to do this. This is a trend that is definitely rising.

Have your logo appear on all your materials. Boxes, tissue paper, tape, and bags should all have your logo on it. If you provide services without products, put your logo on pens, booklets, clipboards and other items you use to present your services. This makes your logo memorable.

Think outside the box with promotional items. Be creative and offer things that fit your business such as a Frisbee for a sporting goods store or a wine opener for a winery. People will actually use these items, see your logo, and think of your company.

Sponsor a league. It can be little league, a bowling team, a golf team, or any local sports team who can put your logo on their shirts, hats, and on banners at events. You can reach a large audience and people will ask about your company. This is like having others do the marketing for you!

There are more unique ways of using your logo so start with these and brainstorm for more. Take full advantage of your logo and all it can do for you. Make it happen!

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