For most businesses the answer is no. If you’re target market and current customers are all under 30 it may be a good idea but chances are most businesses will not benefit from a MySpace page.
Why not? If your business creates a MySpace page, most likely you are doing this to expose your products & services to the public and eventually obtain new customers. To generate interest in your site you’ll need to invite people to be your “friends”. As you invite people to be a part of your page any searches for your company will now start to appear with the “quotes or notes” that your new friends have left on your site.
Imagine someone searching out your company online, they enter “ACME Pluming Supply Denver, CO” and here is what comes up:
· “Acme plumbing supply…..Me and Suzy wanna party and we like staying up all night long texting our friends in Amarillo.”
· “Acme plumbing …..Party at Pure Saturday night and bring all the fine women you can find!!!!
You get the picture. When you have a MySpace page the crawlers from search engines pick up your company name and you have no control what else they pick up with it. Be very clear who your audience is and who you are trying to get as customers before you decide to get a MySpace page. Whichever way you decide to go, Make it happen!
© 2008 eMarketing 4 Business LLC
Friday, February 22, 2008
Should I get a MySpace page for my company?
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