Wednesday, November 27, 2013

Customer Christmas Cards Do’s and Don’t’s

As a small business owner, you probably have a group of customers who are especially loyal and who really appreciate your business. You may want to send them a Christmas card. This shows that you really enjoy working with them and you can be sociable rather than all business, all the time. What should you include in a customer’s Christmas card? What should you avoid?

Send cards that are of high quality (files if the cards are digital, good quality paper if they are to be sent in the mail or given out). If your cards are cheap, that will send the message the that your company is cheap. Remember to be tasteful and sensitive to varying customer views and opinions by keeping the theme of the card tame and traditional. Also, be aware of different religious beliefs and customs. Not everyone celebrates Christmas, so if you’re unsure, send out a Happy Holidays or Season’s Greetings card.

For the inside of the card, write a brief personal message and hand-write a signature. This really makes the card personal and memorable. If you don’t have a stamp, include a business card so the person remembers what business the card came from a few weeks down the road.

While address labels are convenient and work for mass mailings, that is exactly the message you do not want to send with your Christmas cards (that it is a mass mailing). Hand write the address of the recipient (you can use printed envelopes or labels for your business address in the top left corner). Always stick to professional tiles and use proper salutations.

When it comes to sending out the cards, send it to their business address unless you know them personally. Try to have all your cards in the mail by December 15th to ensure they arrive on time.

Christmas cards for your customers is a great personal touch that will not go unnoticed. Make it happen!

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