The era when it was not important to be tech-savvy has come
to an end. It’s just important to be smart about IT as it is to be smart about
what you do in your business. You want
to appear reliable and ahead of the game to your customers. Don’t make these
tech mistakes in the meantime.
Looking small online:
Look big, not small online. If you have a great looking website that works
well and is easy to use, that’s a big part of it. Have a large web presence
with a blog, discussion forum, and social media pages. Making a big splash on
the internet opens up a word of opportunity.
Overlooking computer
security: Make sure you have adequate security software and policies that
employees should follow. Of course, you’ll want high quality virus protection
software, but there’s more to it than that. You need a system for protecting
your data, customer lists, account numbers, passwords, and contracts. You also
need to let employees know how to handle laptops, how to properly download
software updates, and how to secure their smart phones. Educating your team on
these procedures is your first line of defense against any security issues.
Not backing up
information: Schedule time to regularly back up your data. Enforce how
important it is for the team to back up all their work because computers can
malfunction, programs can crash, and you don’t want them to lose hours or days
worth of work. You can do this manually or with an online service, but the
important thing is that it is done regularly.
Lack of reputation management:
Keep an eye on your online reputation. What are people tweeting about you?
What do review sites such as Yelp say about you? If you don’t know, you could
be overlooking some of the negative, and that’s a huge mistake. Set up alerts
on sites like Google Plus so you can take down bad “tweets” or reviews if you
have to.
Be smart about handling technology issues and if you avoid
mistakes, that will contribute to your success. Make it happen!
© 2013 eMarketing 4 Business LLC
© 2013 eMarketing 4 Business LLC
