Marketing 101: Don’t blow your shot!

Who doesn't love a good massage? I feel very fortunate I am able to get one of these stress relieving, knot reducing, self indulging acts on a regular basis to ease the pain from all this typing! When you think of massages, marketing typically doesn’t pop into your mind but for many masseuses marketing is a key tool for obtaining a full clientele base.

I have used the same masseuse for many years now, not only out of loyalty but because their services were bar none. More recently, I was approached by a new therapist who heard about my frequent massages. She attempted to sell us on her services raving how her techniques for deep tissue massage were second to none and that is was absolutely necessary we give her a try. Since deep massages are my forte and this therapist seemed to really understand the concept to giving deep sports type massage I thought I would be willing to try out her services.

As the new therapist's luck with have it, my current masseuse needed to change my schedule around, which did not work out for me and so I decided to contact the new therapist. I made several attempts to contact her via phone and email a couple days ago and I still have NOT HEARD FROM HER!

This brings up a very serious question. Why would the new therapist spend an intense amount of time trying to obtain my business and when the opportunity presented itself she completely dropped the ball? The answer remains a mystery but because of her lack of dependability, she blew it. If this is how she is treating me as a potential customer, how will I be treated once she gains my business when she no longer has to work for it? Unfortunately, she will never get the opportunity.

Not only do you never get a second chance to make a first impression, with some customers you'll never get another chance period. Keep this mind when marketing you services and products. Don’t spend the time to obtain potential customers if you don't plan on staying consistent with your business etiquette.

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